We Appreciate Community Heroes

Military personnel, First Responders, Healthcare Workers, Teachers

Thank You For Helping Our Communities

At Rookie, we're committed to supporting everyone who has dedicated their lives to helping others. As our way of saying thank you, we are giving Military Personnel, First Responders, Healthcare Workers, and Teachers 20% Off. Apply for the discount below through SheerID™.

Heroes Discount Program

Terms & Conditions

Rookie has partnered with SheerID and will offer a discount on merchandise purchased by active or retired U.S. Service Members and their registered dependents, active First Responders, Healthcare Workers, Teachers, Veterinarians, Veterinary Techs, and Veterinary Assistants online at www.rookiewellness.com, with the redemption of the single-use code acquired from SheerID. SheerID’s verification platform can be accessed via Rookie's website, and you must complete the verification process to obtain the one-time use code prior to purchase. Discounts cannot be applied to previous purchases. Discount cannot be used to purchase Clearance Items or Gift Cards. Discounts are applied to merchandise total only, no discount applied to sales tax or ancillary delivery/service charges. Offer is not combinable with other promotions. Applies to US orders only.