After having my second son as a full-time working mom, I wanted to get healthy again. I started trying out different kinds of exercise and looking into supplements, but felt so intimidated by all of it. For someone who worked out regularly and was trying my best, should it feel this hard?

The more I talked with friends, the more I realized I wasn't the only one who felt that way. Supplements are intimidating and usually sold with a side of six pack abs. I didn’t relate. I wanted to be included in the health club. So I started one.

I created Rookie because I wanted people like me to know they belonged. I wanted to make elite products accessible. In price point, and in marketing.

My hope is that Rookie can simplify supplements enough to lower the barrier to entry and to encourage women to embrace a beginner mindset because that's really the only way we grow.

Rookie isn't about inexperience, it's about bravery. It's about starting today, trying again tomorrow, and eventually making changes for good.