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Sometimes less is more.

We're committed to clean, kind practices through every part of our process.

  • Gluten Free

  • Non-GMO

  • Soy Free

  • Dairy Free

  • Sugar Free

  • Sustainably Sourced

  • Vegan

  • Made in the USA

Empowered

"Rookie isn't about inexperience, it's about bravery. It's about starting today, trying again tomorrow, and eventually making changes for good."

- Roxanne Wise
Founder and CEO

Inclusive

"We are dedicated to bringing the best quality products that addresses both the physical and mental health of people everywhere, and making a community meant to help people feel better and that they belong."

- Freida Pinto
Co-Founder

Take their word for it

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