Rookies at heart,

experts in wellness

The only thing rookie about us is our mentality. We are constantly in learning mode, and never afraid to ask questions. Especially about what we put in our bodies. We partnered with an industry giant with 43 years of perfecting their sources and manufacturing processes to make your wellness routine one you can trust, and one that works for you.

SHOP ALL PRODUCTS

Mix it up with some recipes.

Simple Green Smoothie

Simple Green Smoothie

see recipe
Horchata Overnight Oats

Horchata Overnight Oats

see recipe
View more recipes

Take their word for it.

I honestly cannot live without the Wake product. It is my go-to whenever I need a boost and the taste is so great.
I would totally recommend it!

BETHANY M.
Austin, TX

I’ve tried so many vegan proteins and all have a very earthy taste that I’ve never been super keen with. The Rookie vanilla and chocolate protein are sooooo delicious! It tastes like it shouldn’t be healthy but it is. Super pumped to use these in my smoothies. 

BLANDINE M.
Charlotte, NC

I’ve needed some extra support to relax before bed recently. I’ve been using the Ginger Pear Sleep product for a few weeks now and I’ve noticed that I’ve been able to fall asleep a little faster. Going to keep incorporating this in my night time routine! And it also doesn’t hurt that it taste delicious.

KATE G.
Salt Lake City, UT

Rookie has replaced my daily Starbucks runs, night time teas and has become my favorite go to drink for any need or want! I drink the Pom apple everyday and it helps me keep my energy up all day without crashing. The sleep doesn’t make me drowsing and helps me stay asleep all night which never happened for me until I found rookie! 

MEGAN S.
Seattle, WA

I’ve been traveling a lot for work recently and always want to make sure that my immune system is good to go so that I don’t get sick. The immunity stick packs are so awesome to travel with. I put a couple in my purse when I feel like I might need an immunity boost. 

ALEXIS B.
Ahwatukee, AZ