I bought this as a recommendation from an influencer I follow (who looks amazing!). I've tried SO many protein powders and am wary to stray away from a couple brands because I know they are cleaner and work well for my body however... Rookie will become my new chocolate go-to. It tastes so creamy.. like a milkshake! I love how it's low in sugar and has probiotics in it. Worth the money IMO!